DIVE POOL SYSTEMS PRIVACY POLICY

Dive Pool Systems is dedicated to the protection of privacy because we value its importance.
In order to best serve our customers through efficient communication of information related to existing and new products and promotions, we maintain sets of information such as a list of e-mails and our mailing list. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.divepoolsystems.com (the “Site”). Please direct any questions about this privacy to contact@divepoolsystem.wpengine.comsystems.com or by mail to Privacy c/o Dive Pool Systems, 375 Nagel Drive, Buffalo, NY, 14225 USA.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on any user’s device or computer and often include an anonymous unique identifier. Dive uses these small text files to improve our services and product, identifying computers anonymously to track user preferences and trends. Any user is able to refuse cookies or set conditions for accepting cookies, but such actions may prevent our website from functioning properly.

“Log files” track actions occurring on the Site, and collect data including any user’s IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how users browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers,) email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

INFORMATION SECURITY & INTEGRITY

Dive Pool System undertakes a number of protocols to secure data and protect against access, alteration, disclosure or destruction of data by unauthorized parties. Foremost, access is restricted to Dive employees, contractors and agents authorized to view or use the data in order to research and improve our products and services. Such parties are subject to confidentiality obligations. Furthermore, Dive conducts internal review of the collection, use and storage practices of personal information in addition to providing physical security to prevent access to data storage.

We collect and process personal information in accordance with this Privacy Policy and only for the purposes for which it was collected. We rely on our users and customers to provide accurate information. Dive Pool Systems routinely reviews the manner in which data is collected, stored and processed practices to ensure proper use of the personal information needed to provide or improve Dive’s products and service.

CHILDREN’S INFORMATION

This website is not intended for children under the age of 18 years age. We will not knowingly collect information from children under the age of 18.

SHARING YOUR PERSONAL INFORMATION

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. As requested we will update or delete personal information at the request of a user if not required for any other purpose, such as by legal process or business purposes. Where any request is unduly burdensome, repetitive, could risk the privacy of others or otherwise impossible or impractical, we reserve the right to decline such requests or delay adjustment.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

If you have questions or concerns, please direct communication to us by e-mail at contact@divepoolsystem.wpengine.comsystems.com or by mailing a letter to Privacy c/o Dive Pool Systems, 375 Nagel Drive, Buffalo, NY, 14225, United States. We review our privacy policy compliance regularly and take the protection of data very seriously. When we receive a complaint or question, we will respond directly to the source of communication. In the event Dive Pool Systems is unable to satisfactorily resolve an issue, we will cooperate with authorities to resolve any concern or complaint about transfer of personal information.